PHDEC – Ministry Of Commerce

News Corner

Where Knowledge Meets Innovation: Stay Updated with PHDEC Initiatives

The Impact of Climate Change on Horticulture Crops in KPK and Way Forward

Mango Project in Multan and Rahim Yar Khan (RYK)

Unlocking the Potential: Dragon Fruit Cultivation Techniques and Future Opportunities

Mango Bagging initiative to boost the Mango industry of Pakistan

Managing Quality Issues in Potato Exports to Global Markets: Focus on to Address the Green Potatoes and Black Heart Disease

Export Potential of Newly Developed Peas Varieties in KPK

Cultivation Techniques, Export Opportunities, and Potential of Elite Dates

Good Agricultural Practices of Blood Red Citrus Orchards

Workshop on Exploring export potential, cultivation practices of White Onion in Mailsi

Improving Banana Fruit Quality through Farm Management Techniques

Latest from PHDEC

The Impact of Climate Change on Horticulture Crops in KPK and Way Forward

May 16, 2024

Webinars

Mango Project in Multan and Rahim Yar Khan (RYK)

May 15, 2024

Projects

Unlocking the Potential: Dragon Fruit Cultivation Techniques and Future Opportunities

May 8, 2024

Webinars

Mango Bagging initiative to boost the Mango industry of Pakistan

May 6, 2024

Projects, Seminars

Managing Quality Issues in Potato Exports to Global Markets: Focus on to Address the Green Potatoes and Black Heart Disease

April 23, 2024

Webinars

Product Videos

YouTube Video VVVWNkFYS0RnMnYyeHRHeG5qdzFQU2ZBLnZRSUZ3bFU2Q0hR

On 16th May 2024, Pakistan Horticulture Development & Export Company (PHDEC) successfully conducted a highly informative webinar on "The Impact of Climate Change on Horticulture Crops in KPK and Way Forward"
The webinar was taking cognizance from the recent findings of a joint study by the Asian Development Bank (ADB) and the World Bank (WB), wherein it was emphasized that Pakistan could face economic losses of up to US$3.8 billion annually due to climate change with temperatures projected to rise by up to 2.5 degrees Celsius in the next 20 years, the northern regions, including cities like Lahore and Peshawar, are particularly vulnerable.
Dr. Ibrar Hussain, Senior Research Officer at ARI Tarnab, Peshawar, delivered the keynote address. Dr. Hussain provided an in-depth analysis of the specific impacts of climate change on horticulture crops in KPK. He outlined the primary risks, including unpredictable rainfall patterns, increased droughts, higher temperatures, and more frequent severe weather events, all of which contribute to crop failures and animal losses.
Dr. Hussain shared recent data on the damage caused by heavy rains in KPK, noting that approximately 50,000 acres of crops, including fruits and vegetables, were damaged. He underscored the importance of understanding these impacts within the broader context of urbanization and the urban heat island effect.
Following Dr. Hussain’s presentation, the audience shared their views and opinions on the topic by asking questions from different experts for their better understanding of the phenomenon of climate change.
various sectors, including agriculture, research, and policy, engaged in a discussion on potential solutions and strategies to mitigate the adverse effects of climate change on horticulture. Key points included:
In closing, the CEO of PHDEC reiterated the organization's commitment to supporting the horticulture sector through continuous engagement, capacity building, and the implementation of innovative solutions. The CEO expressed gratitude to all participants, speakers, and panelists for their valuable contributions and emphasized the importance of collective action in mitigating the impacts of climate change on horticulture in KPK.

The Impact of Climate Change on Horticulture Crops in KPK and Way Forward

On 8 May 2024, Pakistan Horticulture Development and Export Company (PHDEC) organized a webinar titled "Unlocking the Potential: Dragon Fruit Cultivation Techniques and Future Opportunities." The objective of the webinar was to provide farmers with guidance on the production technology of dragon fruit.

Asia stands out as the largest consumer market for dragon fruit, with China leading the pack both in Asia and globally, thanks to the fruit's unique taste and exceptional nutritional benefits.

The cultivation of dragon fruit has been gaining traction in Pakistan, largely due to its adaptability to various climatic conditions. This fruit thrives particularly well in warm climates, making it a suitable crop for different regions of Pakistan.

In light of the increasing production of dragon fruit in Pakistan and the promising export opportunities to China, PHDEC hosted webinar on said topic.

The webinar featured the expert Mr. Sajid Iqbal Sandhu from Agri-Tourism Development Corporation of Pakistan (ATDCP), who shared insights and best practices on dragon fruit cultivation techniques with the participants, aiming to support farmers in optimizing their dragon fruit production and exploring potential export opportunities.

Cultivation Techniques and Future Opportunities of Dragon Fruit in Pakistan

On 18 April 2024, Pakistan Horticulture Development and Export Company (PHDEC) organized a webinar on the topic of "SCOPE OF SMALL-SCALE TOMATO PROCESSING INDUSTRIES IN PAKISTAN,".
The webinar presentation was delivered by Mr. Falak Naz Shah, Principal Research Officer at ARI Tarnab Peshawar, who highlighted the potential for small-scale processing of tomatoes to overcome postharvest losses. Mr. Shah discussed various products that can be produced at a small scale, including tomato juices, puree, paste, sauces, ketchup, pickles, powder, vinegar, and even tomato candies.
During the event, Mr. Athar Hussain Khokhar, CEO of PHDEC, reiterated the organization's support for the horticulture industry. He encouraged participants to submit small projects for funding from the Export Development Fund (EDF), emphasizing PHDEC's commitment to fostering innovation and growth in the sector.
The webinar attracted a large audience, including growers, exporters, processors, academia, and R&D experts. Participants appreciated PHDEC's initiative to educate the public on value addition topics, recognizing the importance of such efforts in enhancing the competitiveness of Pakistan's horticulture sector.

Scope of Small Scale Tomato Processing Industries in Pakistan

$On 04 April 2024, Pakistan Horticulture Development and Export Company (PHDEC) hosted a webinar on the topic of ‘Prospects and Opportunities for Sustainable Olive Cultivation in Punjab’. Value of imports of "Olive oil and its fraction" to Pakistan totaled USD 12.4 million in 2022. Annual growth decreased by 4.93% in value terms compared to 2021. On the other hand, Pakistan has exported the same as merely USD 32,000 in 2022 whereas it was USD 6,503 only in 2021. This signifies huge potential and national demand and potential of exports, which justifies PHDEC initiative to focus on the sector. Keeping in view above, PHDEC hosted the webinar to educate the olive farmers/growers, key farm workers on the subject. Dr. Muhammad Ramzan Asner, Project Director, Punjab Centre of Excellence for Olive Research and Training (CEFORT), Barani Agriculture Research Centre (BARI) Chakwal, educated the small holders of olive. He stated that Center of Excellence for olive Research and Training (CEFORT) providing technical assistance to private sector entrepreneurs for commercialization of olive oil and value added products in Pakistan.$

Prospects and Opportunities for Sustainable Olive Cultivation in Punjab